TOUGH TOOTHPASTES
Client
Pronamel
Awards
Graphic New Talent, Silver
Insight
Strong toothpaste can weaken your enamel
Big Idea
Strong toothpaste is like brushing with a pile of nails
Execution
Replace the toothpaste on a toothbrush with abrasive materials to show what Pronamel doesn’t do
Art Director: Jack Wojtowicz
Copywriter: Olivia Eldert
Designer: Liyanna Baloca
Account Leaders: Caroline Roth & Aaron Ingram
Strategists: Kassandra Leyva & Nick Murphy
LONG DISTANCE FLAVOR
Client
Extra Gum, Wrigley’s
Insight
People like to chew gum when they travel
Big Idea
Gum that goes the extra mile
Execution
To start, we’ll send out 1 piece of virtual gum to 3 Snapchat users at random (1 piece for each flavor: Peppermint, Spearmint, and Bubble Gum). These will be the start of teams. The team starters will then be able to send that virtual piece of gum to a friend.
After 24 hours, the winning team will be the flavor that travelled the furthest. Users can see their team roster, expand their Snapchat friends list, and overview the global progress of the other teams.
Art Director: Jack Wojtowicz
Copywriter: Olivia Eldert
Designer: Liyanna Baloca
Account Leaders: Caroline Roth & Aaron Ingram
Strategists: Kassandra Leyva & Nick Murphy
INTRUDER ALERT
Client
Coalition to Stop Gun Violence
Fact
Guns in the home increases an individual’s risk of death by homicide by 90%
Big Idea
Home intruders encourage people to buy guns for their home
Execution
Outdoor posters, an audio spot on true crime podcasts, and experiential booth at a gun show
Art Director: Jack Wojtowicz
Copywriter: Olivia Eldert
Designer: Liyanna Baloca
Account Leaders: Caroline Roth & Aaron Ingram
Strategists: Kassandra Leyva & Nick Murphy