CRUSH YOUR CRAVINGS
CAMPBELL’S CHUNKY, 2025
IDEA
To bring Chunky’s Soup That Eats Like A Meal into crave culture, we arranged the making of some explosions.
Why? Because you don’t just beat cravings. You crush them. With soup. AKA Chunky Soup. AKA Nashville hot chicken. AKA a quesadilla. AKA a chili dog.
*We also made somewhere for all this to take place, see here.
FEATURED IN
MADE AT LEO, WITH
CCO: Dean Paradise
GCD: Lincoln Boehm & Chris von Ende
ACD: Stuart Tierney & Alex Zermeno
JR CW: Olivia Eldert
JR AD: Jack Wojtowicz