M’M SOUNDS GOOD
CAMPBELL’S, 2025
IDEA
In 2026, Campbell’s featured 2 new flavors, new partnerships with Disney, Marvel, and Pokemon, and a rightfully earned place at the holiday table. So we featured the three things that Campbell’s does best: M’m, M’m, and Good.
MADE AT LEO, WITH
CCO: Dean Paradise
GCD: Joana Plautz & Evan Thompson
JR CW: Olivia Eldert
JR AD: Jack Wojtowicz