ONE EAGLES NATION
DUOLINGO, 2024
IDEA
Eagles fans are the most passionate in the NFL.
In fact, they’re so passionate, even 34% of them live outside the United States. But since the fans don’t know each other’s languages, it’s hard for them to connect.
One Eagles Nation gets the next generation to sign up with Duolingo by tapping into a global fanbase and connecting Eagles fans everywhere.
AWARDS
Addys, Gold, Integrated
Clios, Bronze, Digital
Clios, Bronze, Direct
Clios, Shortlist, Integrated
One Show ADC, 2nd Round
AEJMC, Bronze
Ads of the World, Highlight
MADE WITH
CW: Micaela Kraker
AD: Jack Wojtowicz
THE JUMBOTRON
Connects to fans in pop-up Eagles bars around the world.
EAGLES AMBASSADORS
Livestream from the tailgates to fans in international bars and prepare the fans for their big moment on the jumbotron.
OUTDOOR & PRINT LAUNCH
Spreads awareness and encourages fans to become Eagles Ambassadors by referencing real Eagles stories and Eagles rivalries.